Soho Music and Shazam join forces at Cannes Lions 2016

16th June 2016

Originally posted on

Cannes Lions is without a doubt the most prestigious awarded advertising event of the year. 2016 is Cannes Lions 60th year and sees the introduction of Cannes Entertainment. A new and exciting two-day event where creative music agency Soho Music will be hosting a collaborative talk with music discovery tool Shazam where they’ll be hosting the session ‘Connecting Brands with Music’.

Like the evolving nature of advertising, the world of music supervision is always adapting. This unique partnership between a creative agency and a music data app strengthens the service that can be provided to brands and ad agencies alike. Cannes Entertainment provides the perfect platform for Soho Music and Shazam to voice the future of music in advertising. Cementing this vision Soho Music will be using the ‘Spring Fashion16’ campaign as a case study, which was the first campaign where Soho Music used Shazam’s unique data services to qualify their creative music research once the campaign had aired. Kate Young says: “As we enter the new digital era we are very excited about pushing the boundaries creatively by working with Shazam and amplifying the level of service we are able to offer our clients”.

Bridging the gap between music and brands, Soho Music’s MD Kate Young and New Business Director Marilou Bakkenist will be hosting alongside guest speaker Sam Woods Vice President of International Strategic Partnerships. The insightful ‘Connecting Brands with Music’ session will be talking place at the Entertainment Forum on Friday 24th June at 12pm.

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